Lauren Homes gets 5 to 10 calls a week from people thinking about building. Fred Price shares who is actually moving forward in Cape Coral right now, why most callers are still researching, and how to tell if you’re ready to build on your lot.

Own land in Southwest Florida? Learn the first steps, plan and engineering costs, and major price factors when building a custom home in Fort Myers, Cape Coral or Punta Gorda.